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New Product Launch Strategy Project Report

New Product Launch Market Strategy

Project Brief : A Taiwan based company is launching its International Roaming Card in India. The Taiwanese company has partnered with an Indian company based at NCR for all its marketing and operations.
The Indian company is seeking external consulting help to execute pilot projects,market research and overall branding. The Scaler(s) selected for this project would work with designated client partner(IIM C alumni) in daily/weekly operations and to prepare final project report.



Eligibility :

1) MBA from Top Tier B-School (Preferably IIM, XLRI, ISB, IIT-JMET,IIFT, MDI, FMS,JBIMS)
2) Min 3yrs of experience in marketing/branding/advertising

3) Great Communication and Presentation Skills

Remuneration : One Lakh INR (100,000) for total project

Time Period : Six Months

Effort : 8 to 10 hours per week

Location : Scalers from Delhi preferred but other candidates may apply

Digital Marketing (Search Engine Marketing, Social Media Optimization)

Project Brief : As a digital marketing Scaler you would work in-house for an organisation's marketing department at Pune Location.
On a day-to-day basis you may typically:
1) Create digital marketing campaigns for online channels like websites, apps and social media websites like LinkedIn, Facebook and Twitter
2) Develop market research surveys and work with customers in focus groups



Eligibility :

1) MBA from Top Tier B-School
2) Min one year of experience in digital marketing

3) Great Communication and Presentation Skills

Remuneration : 15 K INR/month

Time Period : 2 - 3 months

Effort : 40 hours per week

Location : Scalers from Pune preferred but other candidates may apply


Financial Analysis and Valuation for a FMCG Company

New Product Launch Market Strategy

Project Brief : Manna Cosmetics is looking for funding for next stage of growth. In this regard, Manna management wants to seek consulting services to prepare the consolidated report on business and financial projections along with venture capitalists’ pitch presentation. Scaler's responsibility is to create marketing project document including, but not limited to, a detailed Pitch Book. Inclusions:

1. Business opportunities & key differentiators
2. Key trends
3. Marketing strategy
4. Pricing Strategy
5. Production Cost & Break-even Analysis
6. Five Year Financial Projections


Eligibility :

1) MBA from Top Tier B-School (Preferably IIM, XLRI, ISB, IIT-JMET,IIFT, MDI, FMS,JBIMS)
2) Min one year of of experience in Financial Analysis, DCF, Valuation and Marketing Strategy

3) Great Communication and Presentation Skills

Remuneration : 20 K INR for total project

Time Period : Six Weeks

Effort : 8 to 10 hours per week

Location : Scalers from Hyderabad preferred but other candidates may apply

Complete Market Strategy Report for an App positioned for US market

Project Brief : The company has launched an app and is looking for a Scaler (or group of Scalers) who can handle their complete marketing strategy and execution, for the US market. The selected Scaler(s) will oversee the entire work and prepare the entire marketing strategy. This is NOT for the Indian market, please do get in touch only if confident in working with North American audience.


Eligibility :

1) MBA from Top Tier B-School (Preferably IIM, XLRI, ISB, IIT-JMET,IIFT, MDI, FMS,JBIMS)
2) Min 3 yrs of experience in marketing/branding/advertising

3) Great Communication and Presentation Skills

Remuneration : 0.1 MM INR (1,500 USD) for total project

Time Period : Six Months

Effort : 20 hours per week

Location : Scalers from Delhi preferred but other candidates may apply